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2011: A year in review

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Dick Boer - We're reshaping retail



Dick Boer
Chief Executive Officer

Hello, I'm Dick Boer, CEO of Ahold.

Welcome to our online review of 2011.

2011 was a big year for Ahold. We built on the success of our strong local businesses and launched a new strategy to accelerate the growth of our company.

[logos of Ahold's local brands]

This strategy is designed to help us keep pace with customer behavior – that is changing faster than ever before – and remain competitive and successful.

[caption / graphic]

New strategy
Reshaping retail @ Ahold logo

[end caption]

Our new strategy has six pillars: increasing customer loyalty, broadening our offering, expanding our geographic reach, simplicity, responsible retailing, and people performance.


Our six strategic pillars to reshape retail

  • Increasing customer loyalty
  • Broadening our offering
  • Expanding our geographic reach
  • Simplicity
  • Responsible retailing
  • People performance

[end caption]

You can read about these pillars in this review – and find examples of what we have been doing to bring each of them to life.

In 2011, we also strengthened the leadership of our company by bringing on board Jeff Carr as our new CFO and James McCann as our new Chief Commercial and Development Officer – a new role within Ahold. And we appointed Sander to head up our European business and Carl to run our operations in the United States.

[photos of Jeff Carr, James McCann, Sander van der Laan and Carl Schlicker]

We also moved into a new country by opening stores in Belgium, and grew our existing operations by acquiring new stores.

[map of Belgium with Albert Heijn logo]

And we expanded our online business in the United States by moving into Philadelphia, and further into Manhattan.

[map of eastern United States highlighting Philadelphia and then map of Manhattan, with Peapod logo]

Despite the challenging environment, we continued to deliver solid financial results in 2011, with sales of more than €30 billion.


Solid financial results
€30 billion 2011 sales

[end caption]

Our CFO, Jeff Carr, gives more detail about our results in the financial performance section of this review.

I am pleased with the progress we have made over the past year, thanks to the hard work of everyone at Ahold. I am confident that we have the right strategy to continue providing our customers with greater choice and value, every day.


Better choice.
Better value.
Better life.
Every day.

[end caption]

I hope you enjoy our year in review - and that it helps you find out more about Ahold. If you want more detailed information, you can also download our 2011 Annual Report and Corporate Responsibility Report from this site. Enjoy it.

[images of front covers Annual Report and Corporate Responsibility Report 2011]